Winter rains carry fertiliser from our homes to waterways and estuaries, all the way to the ocean where it threatens the habitat of the Blue Swimmer Crab and his mates. No crab should die like that. They should perish in a tasty garlic butter!
The winter campaign encourages residents to hold off on the fertiliser till spring, using television, radio, newspaper, local businesses, public campaigns and events to deliver this message to households in Perth, Peel and the South West. The campaign aims to change urban fertiliser behaviours to reduce nutrients entering waterways during the winter months.
Fertilising your lawn and garden in winter is wasteful as most plants are dormant during the cooler months. Save yourself time, effort and money, as well as those delicious Blue Swimmer Crabs, and put your feet up instead!
The campaign uses humour to get this important message across and targets males aged 35-60 years old and lawn/garden care specialists. It was first delivered across the South West in winter 2013 and 2014. Now it is set to make a splash again in the South West and across Perth.
If everyone took the simple step of not fertilising during winter, we could prevent over 10 tonnes of nutrients (nitrogen and phosphorous) entering our major coastal waterways - Geographe Bay and the Peel-Harvey, Leschenault and Swan Canning estuaries.
Now that would make the Blue Swimmer Crab and his mates happy!
The community has embraced these winter campaigns and is making a real difference to the health of our iconic rivers, wetlands, estuaries and bays.
The Blue Swimmer Crab thanks you!